Lecture 15: Elasticity — Demand Recap & Supply Elasticity
2026
What we covered in Lectures 1–4:
Today: We zoom in from society to the individual consumer
👉 How does a single person decide what to buy?
The Big Question: Given limited income and market prices, what can a consumer afford?
Lectures 5–9 Roadmap:
Why it matters for tourism ✈️
Tourists are consumers! Understanding budget constraints explains:
Every consumer faces three constraints:
💰 Income (\(M\))
The total money available to spend
🏷️ Price of Good 1 (\(p_1\))
How much each unit of good 1 costs
🏷️ Price of Good 2 (\(p_2\))
How much each unit of good 2 costs
The Consumer’s Problem
Given income \(M\) and prices \(p_1\), \(p_2\), what combinations of goods 1 and 2 can the consumer purchase?
Scenario: A tourist arrives in Lisbon with a daily budget of €100.
Two “goods” to spend on:
Question: What combinations of meals and museum visits can this tourist afford?
| Meals (\(x_1\)) | Museums (\(x_2\)) | Total Spent |
|---|---|---|
| 0 | 10 | €100 |
| 1 | 8 | €100 |
| 2 | 6 | €100 |
| 3 | 4 | €100 |
| 5 | 0 | €100 |
The consumer spends all income on two goods:
\[\underbrace{p_1 \cdot x_1 + p_2 \cdot x_2}_{Expenditure} = \underbrace{M}_{Budget}\]
From our example: €20 \(\cdot x_1\) + €10 \(\cdot x_2\) = €100
Solving for \(x_2\) (to graph it):
\[x_2 = \frac{M}{p_2} - \frac{p_1}{p_2} \cdot x_1\]
\[x_2 = \frac{100}{10} - \frac{20}{10} \cdot x_1 = 10 - 2x_1\]
Intercepts (maximum of each good):
Vertical (\(x_1 = 0\)): \(\frac{M}{p_2} = \frac{100}{10} = 10\) museums
Horizontal (\(x_2 = 0\)): \(\frac{M}{p_1} = \frac{100}{20} = 5\) meals
Slope of the budget line:
\[\text{Slope} = -\frac{p_1}{p_2} = -\frac{20}{10} = -2\]
👉 For every 1 extra meal, the tourist gives up 2 museum visits
This is the economic rate of substitution set by the market! Also known as the opportunity cost of an extra meal!
Budget Line vs Budget Set
Budget Line All bundles where the consumer spends exactly all income: \(p_1 x_1 + p_2 x_2 = M\)
Budget Set All affordable bundles (spend all or less): \(p_1 x_1 + p_2 x_2 \leq M\)
The budget set is the shaded area including the line itself.
Bundles above the budget line are unaffordable ❌
Bundles on the budget line: spend all income ✅
Bundles inside the budget set: affordable with money left over ✅
What happens if our tourist’s budget increases from €100 to €150?
👉 Income change: parallel shift (slope unchanged at \(-p_1/p_2\))
What if meal prices drop from €20 to €10?
👉 Price change of one good: pivot around the other intercept (slope changes!)
| Change | Effect on Budget Line | Slope | Intercepts |
|---|---|---|---|
| ⬆️ Income (\(M\)) | Parallel shift outward | Same | Both increase |
| ⬇️ Income (\(M\)) | Parallel shift inward | Same | Both decrease |
| ⬇️ Price \(p_1\) | Pivot outward on \(x_1\) axis | Flatter | \(x_1\)-intercept increases |
| ⬆️ Price \(p_1\) | Pivot inward on \(x_1\) axis | Steeper | \(x_1\)-intercept decreases |
| ⬇️ Price \(p_2\) | Pivot outward on \(x_2\) axis | Steeper | \(x_2\)-intercept increases |
| ⬆️ Price \(p_2\) | Pivot inward on \(x_2\) axis | Flatter | \(x_2\)-intercept decreases |
💡 Key insight: The slope \(-p_1/p_2\) is the relative price — what the market says one good costs in terms of the other.
The slope of the budget constraint has a direct economic interpretation:
\[\text{Slope} = -\frac{p_1}{p_2}\]
This tells us the market’s exchange rate between the two goods.
Our example: \(-20/10 = -2\)
For 1 extra meal, you must give up 2 museum visits.
This is not a preference — it is a constraint imposed by prices!
👉 Compare with the PPF slope from Lecture 4
Both represent trade-offs, at different scales!
How exchange rates shift a tourist’s budget constraint
A British tourist visits Portugal with £500 to spend on:
Scenario A: £1 = €1.15
Budget in €: £500 × 1.15 = €575
Scenario B: £1 = €1.30
Budget in €: £500 × 1.30 = €650
👉 A stronger pound = parallel outward shift of the budget constraint in euro terms. The tourist can afford more of everything!
Problem: A tourist has €200 to spend. Surfing lessons cost €40 each. Fado show tickets cost €25 each.
Step 1: Write the budget constraint
\[40 x_1 + 25 x_2 = 200\]
Step 2: Find intercepts
Step 3: Find the slope
\[\text{Slope} = -\frac{p_1}{p_2} = -\frac{40}{25} = -1.6\]
👉 1 extra surf lesson costs 1.6 fado shows
Step 4: Check an interior bundle — (2 surf, 4 fado): \(40(2) + 25(4) = 80 + 100 = 180 \leq 200\) ✅ (inside budget set, €20 unspent)
Budget Constraint Formulas
Equation: \(p_1 x_1 + p_2 x_2 = M\)
Solved for \(x_2\): \(\displaystyle x_2 = \frac{M}{p_2} - \frac{p_1}{p_2} x_1\)
Vertical intercept (\(x_1 = 0\)): \(\displaystyle \frac{M}{p_2}\)
Horizontal intercept (\(x_2 = 0\)): \(\displaystyle \frac{M}{p_1}\)
Slope: \(\displaystyle -\frac{p_1}{p_2}\) (the relative price of good 1 in terms of good 2)
Today’s Lecture Integration:
Connection to previous lectures: The budget line is the individual-level analog of the PPF — both show feasible combinations and trade-offs.
Next: Lecture 6 — Consumer Preferences and axioms of rationality. We’ll ask: among all affordable bundles, which one does the consumer actually want?
Application Time! ✏️
Budget constraint calculations and graphical analysis.
Question: A consumer has income \(M = 120\), with \(p_1 = 15\) and \(p_2 = 10\). The slope of the budget constraint is:
A. \(-10/15\)
B. \(-15/10\)
C. \(-120/15\)
D. \(-120/10\)
Answer: B
The slope of the budget line is always \(-p_1/p_2 = -15/10 = -1.5\). This means for each additional unit of good 1, the consumer must give up 1.5 units of good 2. Note: income affects the position of the line, not its slope.
Question: If the price of good 2 doubles while income and \(p_1\) stay the same, the budget line:
A. Shifts outward in parallel
B. Pivots inward around the \(x_1\)-intercept
C. Pivots outward around the \(x_2\)-intercept
D. Pivots inward around the \(x_2\)-intercept
Answer: B
When \(p_2\) doubles: the \(x_2\)-intercept (\(M/p_2\)) halves (moves down), while the \(x_1\)-intercept (\(M/p_1\)) stays the same. So the line pivots inward around the \(x_1\)-intercept. The consumer can buy less of good 2 but the same maximum of good 1. The slope \(-p_1/p_2\) becomes smaller in absolute value (the line becomes flatter).
Scenario: A Portuguese tourism student plans a weekend trip. She has a budget of €150. She wants to split spending between:
Questions:
Write the budget constraint equation and solve for \(x_2\).
Calculate and interpret the slope. What is the opportunity cost of one surf lesson in terms of wine tastings?
Find both intercepts. Draw the budget constraint with \(x_1\) on the horizontal axis.
Is the bundle (2 surf lessons, 3 wine tastings) affordable? Is it on the budget line?
Suppose the student receives a €50 gift card (total budget now €200). Draw the new budget line on the same graph. What changed and what stayed the same?
Now instead of the gift card, suppose surf lesson prices drop to €25 (budget stays at €150). Draw this new line. How does it differ from part (e)?
a) Budget constraint: \(30x_1 + 25x_2 = 150\)
Solving for \(x_2\): \(x_2 = \frac{150}{25} - \frac{30}{25}x_1 = 6 - 1.2x_1\)
b) Slope \(= -p_1/p_2 = -30/25 = -1.2\)
👉 Each surf lesson costs 1.2 wine tastings. The opportunity cost of 1 surf lesson is 1.2 wine tours foregone.
c) Intercepts:
Graph: straight line from \((0, 6)\) to \((5, 0)\).
d) Bundle (2, 3): \(30(2) + 25(3) = 60 + 75 = 135 \leq 150\) ✅
Affordable? Yes! On the budget line? No — she spends only €135, leaving €15 unspent. The bundle is inside the budget set.
e) New budget €200: \(30x_1 + 25x_2 = 200 \Rightarrow x_2 = 8 - 1.2x_1\)
f) Price drop \(p_1 = 25\), \(M = 150\): \(25x_1 + 25x_2 = 150 \Rightarrow x_2 = 6 - x_1\)
Key difference: (e) is a parallel shift (more of both goods equally); (f) is a pivot (relatively more surf lessons become affordable, wine tasting maximum unchanged).
February 20, 2026: Consumer Preferences & Axioms of Rationality
We answered: What can the consumer afford?
Next, we ask: What does the consumer want? 🤔
Questions? 🙋
📧 paulo.fagandini@ext.universidadeeuropeia.pt
Next class: Tomorrow, Friday, February 20, 2026
Economics of Tourism | Lecture 15